Several digital marketing experts recommend tools and applications to help out in marketing tasks, keep track of projects, and aggregate all reports needed. It may be difficult and overwhelming, but this is why tools exist–to help businesses grow without spending too much time and effort.
One of the best benefits of incorporating tools into your business is the Embedded BI technology. Embedded BI allows the use of different reporting tools that automatically keeps track of the data you need for growth. Along with Embedded BI comes Embedded Analytics. Embedded Analytics gives business owners automatic insights installed within their business operations and gives real-time results about consumer demographics, amount of traffic, system efficiency and more.
Ad-Hoc reporting is also a useful asset in digital reporting tools. Ad-Hoc reporting is a great tool if you want to have specific inquiries about your business performance.
Having said all of these reporting tool benefits, let’s look at five great applications that any business should have.
5 Report Tools Your Business Should Be Using
1. Google Analytics
Google Analytics stands as one of the most-used business reporting tools any type of company can use. Whether you’re a sole proprietor, partnership, or even a large corporation, you can benefit from having Google Analytics installed in your website.
Google Analytics keeps track of the visitors in your website, what pages they visit, and how long they visit your pages. Additionally, they also give insight into the types of visitors you have such as their nationalities, ages, and the types of device they are using. This way, you can customize your website depending on the results for maximum profit.
This is very useful if you own a blog or your company strongly depends on e-commerce or online transactions.
2. Expensify
All businesses should try using Expensify as a money tracking tool. Being able to keep track of expenses, receipts, and other business purchases can be very overwhelming, especially when done manually.
What Expensify does is that it makes the job much manageable for your accounting staff. Additionally, it can also help your financial leaders get ahead of the tasks that they need to do. Some business owners need to make frequent purchases such as travel tickets, new equipment, or even stocking up the inventory. Having to remember all these expenses in one’s head can be quite confusing. Once these expenses are logged in the application, you can simply just check and upload images of the receipts for approval. It’s a seamless way for the accounting department to keep track of all expenses in a business.
3. Izenda
Izenda is considered one of the leading embedded business intelligence and analytics program worldwide. The company believes that valuing a business’ application data should be maximized to its fullest potential.
The program simplifies the ability for users to access various kinds of reporting through an app or a single portal. Their innovative technology is able to integrate within a business’ application, being able to support all types of reporting and analytics needs. If you are in need of a seamless platform for your business application, you may want to consider Izenda as your go-to software.
4. Owler
Owler is a great tool to find crowdsourcing business insights. It gives news feeds, various business profiles, as well as polls from other users. Owler users can follow research companies as they complete their projects.
This is a good tool for businesses that depend on acquiring insights from different research companies. Although it is mainly used by marketers, even solo business owners can benefit from it to increase their revenue. Owler is free and can be upgraded to enjoy more benefits. Having this tool is a very convenient way to keep track of trends, especially if you have no time to do the research yourself.
5. Buffer
Buffer is a specialized tool for social media insights. Although it is mainly an app made to schedule your posts in social media, Buffer can also give you reporting insights on which posts receive the most engagement, and what other types of posts can be placed so that you can receive more likes, comments, shares, and follows. Buffer is used by a lot of businesses who rely on social media marketing because it can be quite time-consuming to manually post your content on each social media platform one by one.
These reporting tools are the top picks for digital marketers and business owners. They are made to make business analytics more user-friendly, intuitive, and give the best profit for your company. Keep in mind the names of these tools and you are sure to get the best out of your time and effort for your business development.