There are few things more important to a still-growing brand than successfully establishing a strong sense of recognition among consumers, which is why so many newly founded brands continue to turn to Nancy Behrman for assistance. As the founder of Behrman Communications, Nancy Behrman has created public relations and brand building campaigns that have taken a company from status as a relative unknown to the level of recognition necessary to become a multimillion-dollar venture. According to Behrman, there are a few simple methods available to a brand seeking to enhance its level of recognition among consumers.
The most ideal method for enhancing brand recognition involves working with a firm like Behrman’s, as there is a significant difference in the results an experienced and results-oriented PR firm is able to consistently achieve. While this may seem quite obvious, it is not exactly as simple as just contacting any PR firm and allowing them to go to work. Instead, brand leadership should conduct due diligence to ensure they select the most ideal firm based on the unique goals they wish to achieve through a brand building campaign.
Once the ideal firm has been identified, brand leadership should enter the initial meetings with a clear sense of what they wish to achieve by working with that specific firm. This has to be more specific than “growth,” or “recognition,” and it would certainly be best if there is a clear image the brand is trying to project or develop through the use of such a campaign. Applying these methods at the outset of a brand building campaign will lead to a more efficient process as well as a greater likelihood of success.